Distributed Biodiesel creates biodiesel for use throughout North America. The client wanted a logo that would symbolize the distribution of biodiesel around the globe. Their colors are reflex blue and Pantone 382.

I started with a simple, modern font. I found an illustration of a globe, and used a dot matrix motif to symbolize communities, and colored several of them in Pantone 382.

Since Distributed Biodiesel focuses on North America, I ensured that North America was prominently featured.