Please, the client said, no green. All of our competitors use green.

We started by taking pictures of Imerjent's biodiesel systems, then used an industrial color scheme of steel grey, black and blue. I created a series of circles and lines for the header file, indicating the distributive nature of medium biodiesel production facilities.Since biodiesel is made from canola, I included a picture of a canola flower. I like the juxtaposition of this industrial equipment with a sunny canola field.

To keep prospective customers current on Imerjent's news and events, a running tally of news articles appears near the bottom of the screen.