The principals of Tomato Marketing Group chose a tomato as their identity because tomatoes are luscious, greedily coveted and yet utilitarian. The tomato logo needed to be vibrant, and to suggest movement.

Using Photoshop filters on a picture of a ripe tomato, I got the basics for this logo. I added details on the stem by hand, then selected a font that was symmetrical and classic, a natural offset to the jazzy asymetrical nature of the tomato.